Clarify the goal first.
We recommend new advertising, a website or automation only when the business problem it solves is clear.
We align the offer, website and marketing from the customer’s perspective so buyers understand your value sooner and find it easier to enquire.
No ready-made formula works for every business. We first need to understand who the right customers are, what they want to solve, how they decide and what already works.
Only then can we decide whether the offer, website, advertising, measurement or internal processes need to change.
We recommend new advertising, a website or automation only when the business problem it solves is clear.
Being found is only the start. Prospects must understand the offer and receive the right answer and support at the right time.
Not everything needs to happen at once. We begin with what is most likely to create the greatest improvement.

He coordinates the marketing, web and technical work and remains your direct contact throughout the project.
NovaNow is backed by a five-person team and a trusted network of external specialist partners. Each project involves only the development, advertising, content or technical experts it genuinely needs. Peter coordinates the work, so you do not have to manage several separate providers.
Peter has worked on marketing, sales and digital development challenges for more than 15 years. During that time, he has encountered the business and marketing situations of companies in more than 50 industries.
His experience ranges from steel and industrial engineering to beauty, horticultural retail, healthcare, education, IT, e-commerce, tourism and professional services.
This breadth helps us avoid forcing a formula from one industry onto your business. Instead, we recognise recurring commercial problems sooner and find a solution that fits how your company works.
Our professional background is supported by Google Partner (Ads), Meta Business Partner, Google Analytics Certified, HubSpot Solutions Partner and AI Systems Expert credentials, BNI membership and the Ferling Partner Program.
View the credentials →The marketing audit identifies the causes and shows you where to start.