NovaNow’s recommended first stepMarketing auditDiagnose first.
Diagnose first.
Invest second.
We review how prospects find you, what they understand about your offer, where they drop out and where marketing spend fails to generate business.
You will not receive a generic report. We show you clearly what works, what is limiting results and what to improve first.
The audit at a glance
Know the process and what you will receive before the work starts.
We confirm the exact scope, delivery format, deadline and fee in a written proposal. Work starts only after you approve it.
When should you start with an audit?
When you invest in marketing but still cannot see why qualified enquiries are low.
A quick fit check
Is a marketing audit right for you?
An audit is useful when you need a clearer assessment and a practical order of action before making a decision.
A good starting point if
you can see the problem, but its cause is still unclear.
- you already have an operating business, an established offer and at least a few marketing channels;
- you want more qualified enquiries or clearer marketing spend;
- you are prepared to make changes based on evidence and concrete examples;
- you need an actionable order of priorities, not another list of ideas.
Not the best first step if
you already know exactly what needs to be implemented.
- you need a specialist for a clearly defined delivery task;
- there is not yet an established offer or tested business direction to review;
- you require a guaranteed result in advance;
- you cannot make time to provide the essential background information.
What we review
We review the entire journey from first contact to enquiry.
Every business is different. We focus most closely on the points where your prospects may genuinely get stuck or budget may be going to waste.
Website
Is the offer clear, is the website easy to use and is it straightforward to enquire?
Google and AI visibility
Can buyers find you when they search for a problem you can solve?
Advertising
Are campaigns reaching the right people, and does the investment pay off?
Email and lead management
Do prospects receive a prompt, useful response, or do they disappear between steps?
Ideal customers
Is it clear who you help, what problem they want to solve and what may delay their decision?
Competitors
What do competitors promise, and how can your offer become clearer or stronger?
Content
Do you answer the questions buyers ask before getting in touch?
Trust
Do reviews, testimonials and case studies support the decision?
Across every area, we also check whether the numbers are reliable, the systems connect properly and manual work can be reduced.
What you receive
You receive a practical decision package, not a long list of faults.
Written executive summary
We explain what works, what limits results and what evidence supports each finding in clear business language.
Prioritised action list
We group improvements by business impact and effort: now, next and later.
Concrete action plan
Each key action includes an objective, a suggested owner and a review point so the plan can be implemented.
Findings review
We review the findings, answer your questions and clarify the first implementation steps.
We will not try to sell additional marketing work at any cost.
If the main issue is not your marketing or website, we will say so directly.
Preview of the deliverable
See how many observations become a clear decision plan.
These three pages show the path from an assessment through prioritised improvements to the next business decision.
Finding with evidenceAction with an ownerReviewable deadline
ASSESSMENTThe main obstacle is not traffic volume, but the clarity of the offer.
62/100
Interest exists, but too many questions remain unanswered before a prospect gets in touch.
- 01Simplify the core messageThe opening screen should state clearly who the business helps and what problem it solves.high impact
- 02Shorten the enquiry journeyOne prominent next step on every key page.quick win
- 03Strengthen the evidenceA concrete situation, solution and verifiable client outcome.next
higher impactmore effortCore messageCTACase studyNew campaign
1 / 3 · Assessment
The final deliverable is based on your own data, customer touchpoints and business objectives.
Typical process
Predictable steps with clear handover points.
01 · 20–30 MINFit callWe discuss the situation briefly and decide whether the audit is genuinely the right first step.
02 · 60 MINWritten proposal and kickoffWe confirm the areas to review, required materials, deliverables, deadline and fee.
03 · 10–15 BUSINESS DAYSReview and prioritisationWe identify the causes using data and concrete examples, then rank actions by business impact.
04 · 60–90 MINWritten handover and reviewWe deliver the report and 90-day plan, then clarify the first steps together.
Frequently asked questions
What we usually clarify before starting.
No marketing knowledge is required. Both the discussion and the report use clear business language.
How long does the audit take?
Depending on scope, the audit typically takes 10–15 business days after kickoff and receipt of the required materials. The committed deadline is also confirmed in the proposal.
How many meetings are included?
Before the audit, we hold a 20–30 minute fit call. The project includes one kickoff and one 60–90 minute findings review. If the scope requires another meeting, we tell you in advance.
How is the fee agreed?
After the first call, you receive a written proposal confirming the exact scope, deliverables, deadline and fee. Work starts only after your approval, and the scope can expand only by prior agreement.
What if I do not know exactly where the problem is?
This is one of the most common starting points. Simply tell us what you see: too few enquiries, expensive advertising or no clear view of what creates business. We identify the causes.
How much time will our team need to commit?
At the start, we need the kickoff meeting and essential information about the areas being reviewed. We tell you exactly what to provide, so you do not need to gather unnecessary material.
What if some data is unavailable?
We distinguish what the evidence confirms from what remains a likely cause, and show which measurements to fix first. Missing data can itself be an important finding.
Do we have to implement the recommendations with NovaNow?
No. Your own team or another partner can implement the plan. We can also help with delivery if you choose, but that is a separate decision.
Can you guarantee a specific result in advance?
We do not promise a guaranteed percentage or revenue figure. We commit to identifying opportunities based on evidence and giving you a clear order for the decisions ahead.
Not sure what to write?
Copy this short email template.
Complete the three short prompts and it is ready to send. No lengthy introduction or technical description is needed.
Subject: Marketing audit Hi Peter, A few words about our business: [what you do]. Our biggest current challenge is [what is not working well]. We would like to achieve [the business result you want]. Please let us know whether a marketing audit would be a suitable first step.
Recommended first stepFirst conversation
Let us see whether the marketing audit is right for you.
Tell us briefly what is not working as you would like. In the first conversation, we determine whether an audit would genuinely help and what should be reviewed. You do not need technical language, a finished plan or a long brief.
Who replies? Peter GondocsWhen? Typically within one business dayWhat happens? A relaxed 20–30 minute first conversation